Innovating Triathlon: The Birth and Growth of Supertri

In this episode of Find Your Finish Line, I chat with Michael D’hulst, CEO and co-founder of Supertri, a global leader in short course triathlon. We dive into how Supertri is transforming the sport with its innovative formats and tech-forward approach — all while making triathlon more exciting, inclusive, and accessible.

Michael shares the company’s mission to inspire growth among both fans of the professional sport and participants of all age abilities. He breaks down Supertri’s three brand pillars — Supertri League, Supertri E, and By Supertri — and how each plays a role in reimagining the triathlon experience.

Tune in for an inspiring convo about the future of triathlon and how Supertri is shaping it.

Social Media Handles and Website:
- LinkedIn: https://www.linkedin.com/in/mdhulst/
- Instagram: https://www.instagram.com/supertri_/
- Website: https://supertri.com/e/

Listen on the platforms below.